Offset_Printing_vs_Digital_Printing

Digital Printing vs. Offset Printing

Digital printing continues to grow in popularity, compared to offset printing.  Which is right for your next print job? Some examples are below.

For more than a century, offset printing was the standard for pretty much any print job.  It’s called offset because ink isn’t applied directly to the final product.  An aluminum or rubber plate is used as a go-between, holding the ink when paper is placed against it.  Since this process is entirely “analog” it results in crisp and accurate reproductions every time.

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Right_Direct_Mail_List

How to Purchase the Right Direct Mail List

Do you need to purchase a mailing list from direct mail services to make your next mail effort a success?

It’s a complicated question.  In years past, there was no question, but these days people are a lot more protective of their personal information and less likely to respond to “cold” advertisements than ever before.  Direct mail campaigns are still a great way to reach people, you just have to be a bit more savvy about how you go about it.

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