If you’re looking for the cheapest and easiest way to get your message out to a wide segment of the public, especially a segment based on local geography, there’s often no better option than standard direct mail postcards. When ordered in bulk, each only costs a few cents -or less- to print and mail, making them the most cost-effective option for mass terrestrial messaging.
Direct mail is one of the simplest and most powerful methods of reaching out to large chunks of the public at once, and when done properly, it can also be one of the least-expensive sources of impressions in your advertising arsenal.
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