Direct_Mail_Basics

Back To School: Basic Small Business Direct Marketing 101

One of the hardest areas of business for a smaller operation to get a handle on is the basics of marketing.  After all, a small business is going to be focused on providing their core business, and marketing requires learning a entirely new skill set. Read more

Graphic_Design_for_Direct_Mail_Branding

Graphic Design Matters For Your Branding!

For a long time, matters like “branding” and “image-building” were largely seen in marketing as the province of the largest businesses.  Coca-Cola cares about “positioning,” but why should Bob’s Corner Store worry about such things?  Smaller and local businesses are simply focused on local traffic, right?

Read more