Young adults are tied to their digital devices and impossible to reach any other way, right? No! It’s counter-intuitive, but recent research has indicated that youth are among the most responsive to direct mail marketing campaigns!
Variable data printing is revolutionizing direct-mail marketing, and allows you to make “snail mail” that’s as personalized and engaging as email… but with much higher response rates than email. It’s a best-of-both-worlds solution that demonstrates direct mail is still far from dead.
That said, there are also significant issues to consider when deploying variable data printing, from both a cost standpoint as well as its impact on the recipient. Variable data can also be misused, or used poorly, so good planning is essential.
Nevermind the naysayers claiming that direct mail services are dying! In many ways, direct mail is healthier than ever. A variety of studies have been conducted lately into constructing better direct mail packaging that encourages response, and it’s allowing marketers to get ever-increasing response rates.
Direct mail already has a far higher response rate than email, at roughly 3.4% versus email’s .12% rate. Plus, as spam filters and inbox personalization continue to segment people’s email boxes, the fight to be seen at all is becoming a tough battle.
One Stop Mail
We aim to create a positive and motivating company culture, an environment where employees enjoy coming to work, and are driven to provide our customers with a level of service and expertise that's unmatched in our industry.
Hours Of Operation