Diect_Mail_and_Millennials

Millennials In Direct Mail Marketing!

Young adults are tied to their digital devices and impossible to reach any other way, right?  No!  It’s counter-intuitive, but recent research has indicated that youth are among the most responsive to direct mail marketing campaigns!

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Plan_Ahead_for_Direct_Mail_Campaigns

Plan Ahead Before Using Variable Data Printing!

Variable data printing is revolutionizing direct-mail marketing, and allows you to make “snail mail” that’s as personalized and engaging as email… but with much higher response rates than email.  It’s a best-of-both-worlds solution that demonstrates direct mail is still far from dead.

That said, there are also significant issues to consider when deploying variable data printing, from both a cost standpoint as well as its impact on the recipient.  Variable data can also be misused, or used poorly, so good planning is essential.

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Behavioral_Sciences_and_Direct_Mail_Marketing

Leveraging Behavioral Science In Your Direct Mail Services

Nevermind the naysayers claiming that direct mail services are dying!  In many ways, direct mail is healthier than ever.  A variety of studies have been conducted lately into constructing better direct mail packaging that encourages response, and it’s allowing marketers to get ever-increasing response rates.

Direct mail already has a far higher response rate than email, at roughly 3.4% versus email’s .12% rate.  Plus, as spam filters and inbox personalization continue to segment people’s email boxes, the fight to be seen at all is becoming a tough battle.

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