There are so many different ways of reaching out to customers these days that it’s hard to even settle on which methods to use. Plus, the rush of technology means there’s always potential to deploy thelatest-and-greatest gimmicks to grab people’s attention.
These days, the choice shouldn’t be digital OR print in small business marketing. If you have any offline presence at all, some of the most effective advertisements are printed materials with rich digital integration.
It’s the best of both worlds. Printed advertising has strong return rates, including youth, as well as being more engaging than purely digital ads. However, print can still be tied into your digital strategies as well as inviting further direct participation from the recipient.
Direct mail is still one of the most popular, affordable, and effective forms of marketing available… but you need to catch people’s attention quickly. 44% of direct mail is never opened, and most of that boils down to a failure of presentation.
When consumers are time-pressed, your direct mail needs to immediately grab their attention and become the first thing they open.
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