Every Door Direct Mail – New Expanded Features!

 

If your company currently uses direct mail, the US Postal Service has just introduced a great new tool to increase the effectiveness of your campaigns. Or if you’re not currently doing mail campaigns, this may give you an added incentive to give direct mail a try.

The new initiative is called Every Door Direct Mail (EDDM) and it adds significant ability to research and customize your mail delivery before even finalizing the mailer.  And the best part is, it’s totally free to use, aside from the standard postal fees, of course.

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Direct Mail Outperforms All Digital Channels Combined in 2015

The results are in, and they confirm what we’ve known all along.  Direct mail is still a highly competitive option in outreach, with some of the lowest prices and highest response rates of any marketing method.

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