Even though your direct mail marketing campaign may be offline, you can still benefit from the personalization of online marketing! After all, online shoppers and those who see most of their ads online are starting to become a bit spoiled. Nearly all the ads they see are custom-tailored for them, either in terms of the […]
Author Archive for: adminmail
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Entries by adminmail
Welcome back! This is Part 2 in our ongoing series exploring many of the lesser-used options in print-based marketing. (You can find Part 1 here.) Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies […]
Is your graphic design style with the times? Trends in advertising and design are changing even more quickly than ever before, “thanks” to the digital revolution and the rapid spread of new design paradigms across the world. Everyone is fighting to stand out on store shelves and in mailboxes, which means there’s a near-constant evolution […]
Welcome back! This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with digital printing services. (Here are Part 1 and Part 2 if you missed them.) There’s no need for more buildup; let’s just get right into more great ideas for integrating […]
It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing. However, while electronic media have gotten all the press, digital printing services have been continuing to get ever-better. Digital printing now offers numerous new options for getting your message out, and physical media is still […]
Direct mail might seem like last century’s marketing, but it’s not! Despite all the advances in digital advertising in the previous decades, good old direct mail is still one of the single most effective and cost-effective marketing options available for local outreach. Physical mail never went away, and it’s still one of the most-used communications methods in […]
One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering. A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards the companies they deal with.
In virtually any direct marketing materials, the written copy itself is the bedrock upon which everything else rests. While it’s nice to have eye-catching graphics, charts, photographs, or other embellishment, the copy is what’s going to truly determine whether your marketing materials are effective. So today, let’s get back to the basics: How to write […]
One common mistake we see when an organization embraces direct mail is creating only one piece of mail for a given campaign. Sure, a little mail marketing is better than none, but it’s not the most effective method. Mailbox marketing can be a highly effective way of building brand awareness, and engaging your leads […]
When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and should be one of the focuses of your marketing budget. Direct marketing via postal mail can still have a vital role […]
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