More Possibilities In Digital Printing, Part 2

Welcome back!  This is Part 2 in our ongoing series exploring many of the lesser-used options in print-based marketing.  (You can find Part 1 here.)

Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies behind them.  However, with today’s digital print options, there’s a new world of options for reaching out through printed mediums.

So, we have some more ideas you might be able to employ to kickstart your local marketing campaigns.

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More Possibilities in Digital Printing, Part 3

 

Welcome back!  This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with digital printing services.  (Here are Part 1 and Part 2 if you missed them.)

There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!

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More Possibilities In Digital Printing, Part 1

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It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing.  However, while electronic media have gotten all the press, digital printing services have been continuing to get ever-better.

Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in.  So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.

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Digital And Print Go Together Hand-In-Hand

These days, the choice shouldn’t be digital OR print in small business marketing.  If you have any offline presence at all, some of the most effective advertisements are printed materials with rich digital integration.

It’s the best of both worlds.  Printed advertising has strong return rates, including youth, as well as being more engaging than purely digital ads.  However, print can still be tied into your digital strategies as well as inviting further direct participation from the recipient.

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Digital Printing vs. Offset Printing

Digital printing continues to grow in popularity, compared to offset printing.  Which is right for your next print job? Some examples are below.

For more than a century, offset printing was the standard for pretty much any print job.  It’s called offset because ink isn’t applied directly to the final product.  An aluminum or rubber plate is used as a go-between, holding the ink when paper is placed against it.  Since this process is entirely “analog” it results in crisp and accurate reproductions every time.

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Why use digital printing?

You have a lot of options in the Arizona area for having custom print jobs done.  Why hire a group with digital printers on-site?  Because you can get better, more vibrant prints made with more customization than could ever be done at traditional facilities!

The print world is going digital for good reason.  Even if you only have small batches, it’s both cost-effective and superior to most manual methods. Read more