postcard_mail_marketing

Specialty Envelopes: Beyond Your Average #10

 

If you have ever had to send correspondence to someone or mail billing, then you are familiar with the #10 size envelope. To many, when someone says envelope, that is the first image that comes to mind. However, envelopes come in many different shapes and sizes. Each one has a specific purpose, allowing its shape and size to suggest its purpose. In this article, we will cover different envelope styles and how they can be put to use.

 

Outside of the #10 Envelope

So we already know everything about #10 envelopes, which is the most common used size of commercial envelopes. Businesses typically use these envelopes, and they range in size from #5, smallest, to #14, the largest. They are open sided, and may or may not contain a window on the front.

Then there is the A-Style. The “A” stands for “announcement.” They can come in two forms: either with a deep pointed flap or a shorter flat flap.They are usually used for special announcements, whether that be business related or more personal. They can also be used for photographs, small booklets, and greeting cards.

Another familiar envelope style is the catalog. It is the standard mailing envelope for important documents such as reports, folders, and contracts. If you are like me, when I hear Manila envelope, these are the kind of envelopes I think of. They are typically open on the short side of the envelope and may have a flexible piece of metal to hold the flap in place or a mount to tie it shut.

Similar to catalog but different in its own respects, the booklet style. These kinds of envelopes are typically used for magazines, catalogs, booklets, media kits, and other multi-page documents. They are open ended on the long side of the envelope and have some sort of sealant to close the flap.  

The final two envelope styles we will cover are remittance and donation. Remittance envelopes have large flats and are used to hold private information like credit card numbers or other private documents. Donation envelopes also referred to as offering, pew, or tithe envelopes, are a cheap way to collect donations. These are most prominently used by religious organizations and nonprofits and cannot be mailed.   

 

Direct Mail and Other Use Cases  

 

Marketers should carefully consider the envelope that will contain their marketing materials. After pouring over every detail of that document, you should not put it in something that is not equal in quality. As you can see, there are a lot of different options. Whether you want to attract attention by using a different style than the standard commercial envelope, or you want to spruce up a commercial envelope to stand out, One Stop Mail can put to use its own in-house envelope printer to fit your marketing needs.

The use of envelopes doesn’t stop there. Perhaps you are in real estate and need to send an important property notice that is time sensitive, or perhaps you own an auto care shop and want to make car drop offs more convenient for your customers. Envelopes have many other use cases outside of mail. With the ability to fully customize them to your needs, consider them as a solution to improve customer service, or increase the efficiency of how you handle day-to-day business.

 

direct_mail_strategies

Increasing the Longevity of Your Small Business with Direct Mail Services

If you are a small business owner, you know that it is do-or-die to reach your customers with resonating dialogue. The main reason why small businesses fail to accomplish this is due to a poor marketing strategy. Even though we live in a highly digital age, direct mail allows businesses to bypass spam folders and get a piece of copy in the consumer’s hands.

The Effectiveness of Direct Mail

According to a Compu-Mail article called “25 Direct Marketing Statistics Prove Direct Mail Works,” 56% of customers find print marketing to be the most trustworthy type of marketing. This is due to the fact that direct mail offers small businesses the ability to get more personal with their message. This makes the customer feel less like a name on a list and more like a valued individual whose needs want to be met by your brand. Moreover, many recognize that it takes more effort to personalize a physical piece of copy rather than an email. With 70% of Americans saying mail is more personal than the internet, it may be time to consider using direct mail to reach your customers in a more meaningful way.

What Kinds of Copy Should You Send?

There are many things you can send to customers to ensure that your business stays top of mind. You can send postcards, coupons, brochures, catalogs, and other sorts of promotional materials. When trying to draft a design of your copy, you should be mindful of three things: eye-catching visuals, a strong message, and a clear action. All of these aspects need to then be tied together in a way that is personal for the customer. Without that key aspect, your copy will not have the glue to stay together when it gets into someone hands, and will most likely fall on deaf ears.

Who Should You Target?

The old method of mailing to as many people as you possibly can in the hope someone finds interest in your brand is just not feasible. This is especially wasteful for marketing budgets. The best way is to build customer profiles by figuring out who would be your ideal customer. From there you need to learn as much as you can about this customer like their age, demographic, and shopping habits. Of course, this will require more work if you are trying to target a whole new group of people that have not heard of your brand. You should also be targeting your current customers, for it is much easier to maintain current customers that have than it is to get new ones.

Start Your First Direct Mail Campaign

Direct mail is still an effective method for reaching your customer base. With highly personalized messaging complimented by stunning visuals, you can improve customer engagement and response with your marketing campaign. Take advantage of the direct mail’s versatility by sending different kinds of copy. Start physically connecting with your ideal customer with One Stop Mail, and begin breaking down the digital barrier that separates your brand from reaching eager ears.

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