Even though your direct mail marketing campaign may be offline, you can still benefit from the personalization of online marketing! After all, online shoppers and those who see most of their ads online are starting to become a bit spoiled. Nearly all the ads they see are custom-tailored for them, either in terms of the […]
One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering. A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards the companies they deal with.
Variable data printing is revolutionizing direct-mail marketing, and allows you to make “snail mail” that’s as personalized and engaging as email… but with much higher response rates than email. It’s a best-of-both-worlds solution that demonstrates direct mail is still far from dead.
That said, there are also significant issues to consider when deploying variable data printing, from both a cost standpoint as well as its impact on the recipient. Variable data can also be misused, or used poorly, so good planning is essential.
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