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direct-mail-company

What to Look For in a Direct Mail Company: A Checklist

Top 3 Things Everyone Should Look For In A Direct Mail Company

 

Sifting through all of the direct mail marketing companies out there can be time-consuming. How do you determine if one is better than the other? Keeping these three key criterion top of mind will make sure that you can pick the best company that will meet your direct mail marketing needs.

 

They Have A Track Record of Success

 

This is a key indicator if a company is even worth pursuing. More often than not, you can usually see what sort of clients they have worked with in past on their website. Even if you do see them on their website, one of your first questions should be: what sort of clients have you worked with in the past and what results did you generate for them? This is the first hurdle that they must jump over successfully to garner your attention.

 

They are Reasonably Priced

 

Only you know what sort of budget you have to work with. That is why price should be one of the key things you ask up front. That way you aren’t surprised later down the road when you think you have found your ideal direct mail company.

 

You should also consider what you will be getting for your money. One of the things that One Stop Mail offers their customers is variable data printing, which is a cost-effective way to cater each direct mail piece to a specific individual. In this day and age, personalization is the name of the game. At the end of the day, you want to make sure your buck is going towards real results.

 

They Understand Your Needs

 

One of the simplest yet important things a direct mail company should do for you is to not only grasp your unique circumstance but also back up that understanding with a solution. The article entitled “What to Look for When Choosing a Direct Marketing Company,” sums this up perfectly with this quote: “They need to be willing to work with you to develop strategies, test them out, and make changes as needed in order to optimize them so that they can gain bigger, better sales for your business.” Your own situation will require “unique strategies,” so make sure that you are not only explaining everything clearly but they are taking in what you are saying.

 

Choose Wisely and Expect Fine Tuning

 

If you think you have found the best company for the job, don’t expect magic overnight. Direct mail marketing, and really, marketing in general, requires a bit of trial and error. Many people get uncomfortable with this because they don’t want their money to be wasted. But the fact of the matter is your money is not being wasted. It is being used to find the most successful areas to target so that you don’t get lukewarm results. The only way to do this is to test and analyze the data. If you have done your direct mail company research well enough, you should not have anything to worry about.

 

mailing-lists

Building a Mailing List To Better Understand Your Target Customer

Building a Mailing List To Better Understand Your Target Customer

 

Every direct mail campaign relies upon a mailing list. You need to know who you are sending your copy to so that you can implement all of the best practices for personalization. The first step starts with a little hard work, and that involves compiling the data you already have on hand. With this data, you can understand who are your biggest purchasers and determine similarities between each individual so that you can target other customers like them in the future more effectively.

 

Working With Your Own Data

 

The first step should be determining who is your target customer. You can do this by reviewing past customers and start building a list from the ground up. When you do this, you should pay special attention to commonalities between customers so you can start constructing customer profiles. These profiles will give you a snapshot of your various customers and empower your marketing campaigns with all of the unique data that segments these individuals.

 

Now, every customer is unique. To say that a certain segment of your customer base is identical is a little misleading. You will most likely end up with a lot of different kinds of customer profiles, and there will be subtle differences that make each purchase just a little bit different. But this is where your hard work comes in since it’s your job to find where the data may overlap.

 

Though it may seem like a no-brainer, it is important just to focus on the customers that generated the most revenue for your business in some way—at least at first. Your other customers are important too, but initially, you should focus first on the profile that will help you target the most lucrative prospects.

 

What To Do With Your Profiles and Mailing List

Although the goal is to ultimately understand your target audience, these profiles and mailing list can serve to inform many of your marketing decisions. You can break the mailing list down, if you haven’t already, by each individual’s purchase history so you can find trends in their buying habits to improve any marketing that targets past customers. You can also use these lists to help you form a reminder campaign, which is particularly relevant to any business that is appointment based.

 

Another common practice businesses use is after they have put in all of the hard work of building your their mailing list to determine their ideal customer, they take this vital information and go purchase a clone mailing list.  A clone mailing list is a collection of prospects that fit the customer profile you have developed. This is why it is important to focus on the customers who have purchased the most from your business since this new set of similar prospects will have a greater potential of bringing in large amounts of revenue.

One Stop Mail offers great consumer & business mailing lists.