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More Possibilities in Digital Printing, Part 3

 

Welcome back!  This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with digital printing services.  (Here are Part 1 and Part 2 if you missed them.)

There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!

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More Possibilities In Digital Printing, Part 1

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It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing.  However, while electronic media have gotten all the press, digital printing services have been continuing to get ever-better.

Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in.  So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.

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When Marketing Locally, Direct Mail Simply Works

Direct mail might seem like last century’s marketing, but it’s not!

Despite all the advances in digital advertising in the previous decades, good old direct mail is still one of the single most effective and cost-effective marketing options available for local outreach.  Physical mail never went away, and it’s still one of the most-used communications methods in the country.

If you haven’t thought about direct mail lately, here are a few things you might want to know about just how effective it still  is!

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Personalize Your Direct Mail Campaigns, But Don’t Be Too Personal

 

One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering.  A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards the companies they deal with.
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Direct Marketing Tips on Writing Sensational Copy

In virtually any direct marketing materials, the written copy itself is the bedrock upon which everything else rests.  While it’s nice to have eye-catching graphics, charts, photographs, or other embellishment, the copy is what’s going to truly determine whether your marketing materials are effective.

So today, let’s get back to the basics:  How to write effective marketing materials.  Some of this may sound familiar, since the basics of copy have been known at least as far back as the “Mad Men” era, but it’s still good to remember that many of those techniques are still totally relevant today.

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Sending Direct Mail Campaigns Multiple Times Is More Effective For Brand Recognition

 

One common mistake we see when an organization embraces direct mail is creating only one piece of mail for a given campaign. Sure, a little mail marketing is better than none, but it’s not the most effective method.

Mailbox marketing can be a highly effective way of building brand awareness, and engaging your leads via multiple types of messaging. Since virtually everyone checks their mailbox once a day, it gives you ample opportunity to put your brand in front of people… and in a format that’s separate from the distractions of nonstop electronic advertisements.

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Winter is coming: Get a jump on your holiday direct marketing

When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and should be one of the focuses of your marketing budget.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

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Every Door Direct Mail – New Expanded Features!

 

If your company currently uses direct mail, the US Postal Service has just introduced a great new tool to increase the effectiveness of your campaigns. Or if you’re not currently doing mail campaigns, this may give you an added incentive to give direct mail a try.

The new initiative is called Every Door Direct Mail (EDDM) and it adds significant ability to research and customize your mail delivery before even finalizing the mailer.  And the best part is, it’s totally free to use, aside from the standard postal fees, of course.

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Direct Mail Outperforms All Digital Channels Combined in 2015

The results are in, and they confirm what we’ve known all along.  Direct mail is still a highly competitive option in outreach, with some of the lowest prices and highest response rates of any marketing method.

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Postcards Are Still One Of The Most Cost-Effective Methods Of Outreach

There are so many different ways of reaching out to customers these days that it’s hard to even settle on which methods to use.  Plus, the rush of technology means there’s always potential to deploy thelatest-and-greatest gimmicks to grab people’s attention.

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