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Direct_Mail_and_Digital

Digital And Print Go Together Hand-In-Hand

These days, the choice shouldn’t be digital OR print in small business marketing.  If you have any offline presence at all, some of the most effective advertisements are printed materials with rich digital integration.

It’s the best of both worlds.  Printed advertising has strong return rates, including youth, as well as being more engaging than purely digital ads.  However, print can still be tied into your digital strategies as well as inviting further direct participation from the recipient.

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Stand_Out_In_The_Mailbox

How to Stand Out in the Mailbox with Direct Mail

Direct mail is still one of the most popular, affordable, and effective forms of marketing available… but you need to catch people’s attention quickly.  44% of direct mail is never opened, and most of that boils down to a failure of presentation.

When consumers are time-pressed, your direct mail needs to immediately grab their attention and become the first thing they open.

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Vintage_Mail_Still_Works

Direct Mail Services Are Centuries Old… And Still Relevant!

There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward started the direct-mail catalog.  While Ward was a pioneer, he was far from the first.

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