Using Variable Data Printing For Customer Reminders
Before variable data printing, generating reminders for specific customers had to be done by hand. Naturally, this consumed a lot of time and required one to have a well-organized log of their customers that you had to go through one at a time. Today, thanks to variable data printing, you can push out custom tailored reminders much more efficiently.
What Is Variable Data Printing?
Variable data printing is a type of digital printing that allows you to change certain elements in the print run like text, images, and graphics from one piece to another without slowing down the process. As a result, this increases the customizability of your print runs so that you can cater specific pieces to specific customers. Personalization is the name of the game if you want to establish relationships with your customers. This breaks down the anti-advertising wall that we all have put up now since we have been exposed to so much of it through all sorts of different mediums. Whether it be through our music streaming applications or on television, most of us dread those commercial breaks, causing us to either get up and leave, or check out altogether. The goal is to engage with your customers, and the best way to do so is to give them a message meant only for them.
How VDP Can Improve Customer Reminder Responses
Say you are a car dealer and someone came in recently to test drive a car. You can now send them a reminder with an image of the same make and model that they test drove. Or maybe you run a bookstore, and someone recently purchased a popular novel in a series. You could send them a reminder to come in and purchase the next one in the series. You can repeat this process over and over again for all of your customers. VDP offers greater versatility and can be applied to a lot of different scenarios where you can foster repeat business. This not only creates a personal relationship with your customers but allows you to maintain your current customer base. It is always harder to get new customers than to keep the customers that have already done business with your brand.
Is the Cost Worth It?
Although VDP tends to be more expensive, the benefit of creating deeply personal marketing materials outweighs the costs. Consider how VDP can help build more powerful relationships with your customers, and how it can increase repeat business. In the long run, if you can get more people to re-enter the pipeline, then paying a little more for your prints might just be worth it. You can start your Direct Marketing campaign by contacting One Stop Mail.